There are many ways to monetize your blog. Here are some popular monetization models and strategies.
If you have a blog or website or are thinking of starting one, it’s never too late to start earning money from it. There are many ways to monetize your blog. This article discusses several popular digital content monetization models and strategies.
Let’s start with the basics. What is monetization? In short, it gets revenue from the website. By making money on your blog’s content, you earn money on it.
There are several models for generating income from a blog:
- placement of an advertisement
- Affiliate Marketing
- Sale of physical or digital goods
How to implement these patterns in your resource? Let us consider each of them in detail.
Ad Placement: Get paid by placing your ads
Advertising can be a reliable source of income for a blogger. Business owners are willing to pay to show their ads to their target audience. Just as the cost of print advertising depends on the circulation, digital advertising revenue is dependent on the popularity of the content.
You can offer your placements to companies interested in showing ads alongside your content (direct offers), or you can use an advertising network such as Google AdSense to sell these placements on your behalf.
AdSense matches ads based on the content of a specific page. For example, if your blog is about adventure travel and you’ve published an article about travel to Reykjavik, you may see ads for travel insurance, Iceland tours or warm clothing on this page. You earn money when a user sees or clicks your ad.
With AdSense’s rigorous content and audience selection, many advertisers are willing to pay a heavy price to show their ads.
Affiliate Marketing: Earn money by recommending products
Affiliate marketing is the posting of links to goods and services offered on other websites. Here’s how it works: When a visitor clicks on the link and makes a purchase, you earn a percentage of your sales.
For bloggers whose recipients are interested in recommendations, this model can bring tangible income. Ads for related products naturally match up with reviews, guides, and lifestyle articles.
For example, you have published an article on your travel blog about the adventures of swimming in exotic places. There you can talk about gear – wetsuit, mask, fins – and add links to those products. When the reader makes a purchase, you make money.
Don’t hide your partnership to maintain your audience’s trust. This is required by law in many countries. Contact a lawyer about this. Also, remember that the quality of the products you promote affects your blog’s reputation, so choose your partners carefully.
Sell physical or digital goods: Invite your readers to buy
Some bloggers create online stores and start selling products. For example, readers of a blog about adventure travel may receive t-shirts with your logo or digital travel guides to exotic places.
A payment system is required for sale. If you choose to offer physical products, you will need a warehouse, shipping service, and tax and duty management. Logistics of digital goods is easier because they don’t have to be physically stored and delivered.
Subscriptions: Earn by charging a recurring fee
After you have gathered a large number of readers who are actively interested in the topic of your blog, offer them a subscription to a paid subscription. This creates a stable, long-term source of income.
With this model, readers regularly pay a fixed amount (usually monthly or annually). This allows the blogger to earn a stable income. The advantage of such monetization is a stable and predictable income.
In return, you can grant subscribers access to community, educational content, movies, value-added services and premium content, or more of these options.
Coaching: Earn money by training people
If you run a training blog, selling your courses and training online can become your source of income.
By creating self-editing content such as movies or e-books, you enable users to learn at their own pace. Measure participants’ interest in other topics as the course progresses.
The preparation of training programs takes a lot of time and money. Make sure you have an engaged audience and the result will be worth it.
You can also arrange real-time training and pay for your time.
Whichever form of learning you choose, be sure to keep in touch with your users via email and the blog itself.
So you have different ways to monetize your blog. You can focus on one of them or combine several at once. Choose the options that suit your resources and get a good result.